The Xenos flyer, 7 September to 10 October: 56 pages across thirty-four days, the longest window today

56 pages, valid 7 September to 10 October, thirty-four days. It is the longest window of the thirteen scanned today, eleven times the shortest at three days. At 1.6 pages a day the density is the lowest. Xenos also has a second flyer today, 23 pages running 7…

What you need to know

The Xenos flyer runs to 56 pages, from Monday 7 September all the way to Saturday 10 October, thirty-four days. Among the thirteen flyers scanned today it has the longest window and the lowest density, at 1.6 pages a day. Thirty-four days covers five weekends, which means five chances to go rather than one. But Xenos has a second flyer out today as well: 23 pages running 7 to 20 September. Both start on the same day, one ends on 20 September and the other on 10 October, so from 21 September onwards only this booklet still counts.

The long Xenos flyer: 56 pages, valid 7 September to 10 October 2026. (source 1)
The same shop’s second flyer: 23 pages, 7 to 20 September, same start date and ending twenty days earlier. (source 2)
Thirty-four days covers five weekends and is the only window past a month among today’s thirteen. (source 1)
For contrast, the shortest today is the Lidl weekend flyer at three days, 11 to 13 September. (source 3)

Density is 56 over 34, or 1.6 pages a day, the lowest today. Low density means this is not a promotion but a price list to keep around. Across thirty-four days nothing has to be decided now.

The difference between the shop’s two flyers is what this page is really flagging: both start on 7 September, but one ends on 20 September and this one on 10 October. For the fortnight from 7 to 20 September both are live and the pages add up to 56 plus 23, or 79. From 21 September only these 56 remain. So if you note a price in mid-September and go to buy in early October, check which booklet that page came from: if it was the short one, it expired weeks earlier.

Hokimi field note: the longer the window the easier it is to forget. This one’s last day is Saturday 10 October, later than most people’s sense of early October and a great deal earlier than all of October.

Retailer: Xenos, the Dutch homeware and gift chain
Valid: Thirty-four days covering five weekends
Pages: 56, all downloaded