56 pages, valid Wednesday 9 to Tuesday 15 September. That start differs from three others scanned today: ALDI, HEMA and Holland & Barrett all run Monday to Sunday. So on Monday and Tuesday the Jumbo shelves still carry last week’s prices while the flyer in yo…

What you need to know

The Jumbo flyer runs to 56 pages, from Wednesday 9 September to Tuesday 15 September. Among today’s thirteen the start dates fall into three groups: Dirk began last Saturday, 6 September; ALDI, HEMA and Holland & Barrett begin on Monday; and Jumbo and Lidl wait until Wednesday. That is not a detail. It means that if you walk into a Jumbo today, on Monday, the shelves still carry last week’s prices and the prices in this flyer are two days away. At eight pages a day it is the second densest of the day, behind ALDI’s nine.



  • The Jumbo week 37 flyer: 56 pages, valid 9 to 15 September 2026. (source 1)
  • For contrast on start dates: ALDI, HEMA and Holland & Barrett all run Monday 7 to Sunday 13 September. (source 2)
  • Lidl also starts on Wednesday, running 9 to 13 September across 21 pages. (source 3)
  • Jumbo Foodmarkt, from the same group, runs a different window entirely: 3 to 8 September, ending tomorrow. (source 1)


The first sum is the usual one: 56 over 7 is 8.0 pages a day, the second densest today. But the second sum is what this flyer is really about.

Ask which day of the flyer today is before deciding whether to go. Today is Monday 7 September and this flyer’s first day is Wednesday 9 September, so its usable days currently stand at zero and you have two days to wait. Compare the Dirk flyer scanned today: it started on Saturday 6 September, has already spent two days and has five left. Same nominal week, one not yet begun and one already three tenths gone. That difference decides which shop you visit first this week rather than which is cheaper.

Hokimi field note: seeing a new Jumbo flyer on Monday does not mean it works today. Put Wednesday 9 September in the calendar, or simply move Monday and Tuesday’s shopping to the three flyers that are already live.

Retailer
Jumbo, the country’s second-largest supermarket chain
Valid
Seven days beginning Wednesday and ending the following Tuesday
Pages
56, all downloaded
The Jumbo week 37 flyer, 9 to 15 September: 56 pages on a week that starts on Wednesday, not Monday
This supporting visual comes from real media on this public item.

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