Thirty-two pages, valid from Wednesday 9 September to Tuesday 15 September. Albert Heijn and Lidl open their window on Monday 7 September this week, while Dirk and Hoogvliet do not turn over until Wednesday 9. For those two days Albert Heijn is already on the…

What you need to know

This one runs to thirty-two pages, from Wednesday 9 September to Tuesday 15 September. Dutch flyer weeks do not line up, and this week that is unusually visible: Albert Heijn, AH XL and Lidl all open on Monday 7 September while Dirk and Hoogvliet open on Wednesday 9, two days apart.



  • The Dirk week 37 flyer: thirty-two pages, valid 9 to 15 September 2026. (source 1)
  • Hoogvliet runs exactly the same window this week, 9 to 15 September, over twenty-nine pages. (source 2)
  • Albert Heijn, AH XL and Lidl all run 7 to 13 September this week, opening and closing two days earlier than Dirk. (source 3)
  • Thirty-two pages makes it the thinnest of the five scanned today; Lidl is fifty-six the same week and Albert Heijn and AH XL are forty-six each. (source 4)


The sum is the offset: 9 September minus 7 September is two days. During those two days the Albert Heijn flyer is new and this one has not started, so laying the two on the table on Monday or Tuesday compares this week at Albert Heijn against last week at Dirk. The earliest the comparison holds is Wednesday, and the mirror happens the following Monday and Tuesday, when this flyer is still valid and Albert Heijn has already turned over.

The second sum is thickness: pages divided by the days in the window is pages a day. Dirk is 32 over 7, about 4.6, Lidl is 56 over 7, which is 8, and Albert Heijn is 46 over 7, about 6.6. Thin does not mean cheap, but it does mean fewer lines fit. When you cannot find something, ask first whether it is missing this week or whether this flyer was never big enough to hold it.

Hokimi field note: Dirk shops cluster in Zuid-Holland, Noord-Holland and around Utrecht rather than nationwide. Whether the windows line up is one question and whether there is a branch near you is another. Settle the second before spending time on the first.

Retailer
Dirk
Valid
Wednesday 9 to Tuesday 15 September
Pages
32, the thinnest of the five scanned
The Dirk week 37 flyer, 9 to 15 September: 32 pages, and comparing it with Albert Heijn on Monday or Tuesday compares two different weeks
This supporting visual comes from real media on this public item.

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