69 pages, valid 7 to 20 September, a full fourteen days. This flyer does not run on the supermarket week, so the same price sits on the shelf for a fortnight. Pages divided by days comes to nearly five a day, the third fastest of the six scanned today.

What you need to know

This Etos flyer runs from Monday 7 September to Sunday 20 September and comes to 69 pages. The difference from a supermarket flyer is not the contents but the rhythm: supermarkets turn over weekly, this one turns over fortnightly. The prices you see will not vanish next Monday, and you have fourteen days to decide. The Gall & Gall flyer scanned today uses an identical window, 7 to 20 September, but runs to 8 pages. Same fortnight, 69 pages to read at one chain and 8 at the other.



  • The Etos flyer: 69 pages, valid 7 to 20 September 2026. (source 1)
  • The folderz viewer counts 70 pages while the page array holds 69; this page counts the 69 actually downloaded. (source 1)
  • The Gall & Gall flyer carries the identical window to the day: 7 to 20 September, 8 pages. (source 2)
  • Two DIY flyers run alongside them today: GAMMA week 37 at 46 pages and Karwei week 37 at 58, both on a one-week window of 7 to 13 September. (source 3)


The sum for this flyer is pace: pages divided by usable days is pages a day. 69 over 14 is 4.9. Gall & Gall on the same window is 8 over 14, or 0.57, while Karwei’s week 37 is 58 over 7, or 8.3. A bigger number means more to read in less time. It says nothing about how cheap anything is and everything about whether you will actually finish.

The second thing is what the window length itself is worth. A fortnight lets you say you will get it on the next trip; a week does not. So sort the shopping list by window: whatever only Etos has, you have until 20 September, while anything from the two DIY chains ends on Sunday 13 September. Do the short-window side first.

Hokimi field note: the standard mistake with a fortnightly flyer is telling yourself you will come back next week and then forgetting it ends on 20 September rather than the 21st. Put the end date straight into your phone calendar; it is more reliable than remembering the second Sunday.

Retailer
Etos, the Dutch health and beauty chain
Valid
From Monday 7 September, closing the Sunday a fortnight later
Pages
69 downloaded, against a viewer count of 70
The Etos flyer, 7 to 20 September: 69 pages across fourteen days, which works out at nearly five a day
This supporting visual comes from real media on this public item.

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