The Dirk week 37 flyer, 6 to 12 September: 32 pages, and the only one of today’s thirteen already running

The Dirk flyer runs to 32 pages, from Saturday 6 September to Saturday 12 September. Today is Monday, so it has already spent two days. Thirty-nine shops were scanned today and thirteen new flyers came back; twelve of them start today or later, and only this one started in the past. That makes it the single flyer you can use right now and the only one already counting down. Five days remain, spanning one weekend. At 4.6 pages a day the reading is light; it is the time that is short.

• The Dirk week 37 flyer: 32 pages, valid 6 to 12 September 2026. (source 1)
• Today is 7 September, so this one has spent two days and has five left; none of the other twelve started in the past. (source 1)
• Two that have not begun: Kruidvat from Tuesday 8 September, and Jumbo and Lidl from Wednesday 9 September. (source 2)
• Three that begin today: ALDI, HEMA and Holland & Barrett, all running 7 to 13 September. (source 3)

The sum here is not about pages but about time: end date minus today, divided by total days, is the fraction still left. 12 September minus 7 September leaves five days, and five over seven is 71 percent. So roughly seven tenths of this flyer’s value remains, against 100 percent for the Jumbo flyer, which has not started, and 33 percent for Jumbo Foodmarkt, which ends tomorrow.

That number has one practical use: it sets the order, not the decision. If you are going out today, put the shops that are already running and have least left at the front. Today that reads: Jumbo Foodmarkt first because it ends tomorrow, Dirk next with five days, then ALDI, HEMA and Holland & Barrett which have a full week from this morning, and finally Kruidvat, Makro and the two Xenos flyers, which all run past a fortnight and can wait for next weekend.

Hokimi field note: a flyer that starts on a Saturday is the easiest one to mistake for this week’s. This one’s last day is Saturday 12 September, not Sunday, so a Sunday trip is already on the next flyer.

Retailer

Dirk, the Dutch discount supermarket chain

Valid

From Saturday through to the following Saturday

Pages

32, all downloaded