HEMA 21/09-04/10

People spending their first autumn in the Netherlands usually find the missing layer sits between the raincoat and the jumper. This 50-page book runs from 21 September to 4 October 2026 under the line liefde voor het dagelijks leven, and that missing layer — cardigans, roll-necks and knitted spencers — is exactly what it leads with.

Before reading any figure, notice one thing: Across these 50 pages of autumn clothing some items carry two prices and some carry only one. With two: trui Henna from 49,99 to 34,99, coltrui Lois from 26,99 to 18,89, jurk Zelda from 44,99 to 31,49, vest Zelda from 37,99 to 26,59 and spencer Hajar from 29,99 to 20,99. With one: sweater Daryl at 32,99, overhemd piqué Billy at 36,99, sweatbroek Carlson at 32,99, broek Elly at 29,99, bandplooibroek Devin at 34,99, muts at 16,99 and sjaal at 29,99. That second group is not a promotion; it is this season’s ordinary price.

Three items show most clearly how this book is priced:

• vest Ivory is € 27,99, down from 39,99. A knitted cardigan in deep green is the most practical layer of a Dutch autumn: cold on the bike in the morning, warm in the office, and a piece that comes on and off beats buying another heavy jumper. It is also one of the few outer pieces in this book that carries both figures.
• trui Lana met ballonmouw is € 24,49, down from 34,99. A balloon-sleeve knit works on its own and over a roll-neck, and for anyone who does laundry once a week a top that pairs with two or three different trousers turns over far faster than a coat taking up the same space.
• HEMA eau de parfum is € 14,99. The perfume block prints a single figure, so it is not part of this edition’s reductions but an ordinary price. It earns a place here because own-brand fragrance under fifteen euro is the kind of item most easily misread as a deal in a book like this.

Retailer

HEMA

Valid

21/09/2026 to 04/10/2026

Pages

50 pages

The sum is the new price divided by the old one, and in this book the answer comes out at 0,70 every time. Work through them: 34,99 over 49,99, 18,89 over 26,99, 31,49 over 44,99, 26,59 over 37,99 and 20,99 over 29,99 all land on 0,70, which means the whole book reduces by the same thirty per cent. That is useful twice over. A single printed figure now tells you the item has not been reduced at all this time, and any price you are curious about can be tested by multiplying it by 0,7, so bomberjack Jazzy at 49,99 would become 34,99 if it joined the tier. Run it on the piece you actually want.

The opening page points to bekijk hier onze kleine lettertjes, so the small print is not on paper. The book states no branch stock and says nothing about which sizes remain; the cover only promises mode in alle maten en in alle kleuren. On the essentials pages, t-shirt korte mouw at 12,99 and rib-t-shirt Clara at 19,99 likewise carry a single figure.