HEMA runs two books this week, merged here into one page of 49 pages: a 36-page main folder led by 30% off all bed textiles, and a 13-page back-to-school special. The main cover misprints the end date as 6 augustus.
What you need to know
HEMA published two books this week, merged here into a single page: the main folder at 36 pages and the back-to-school special de leukste schoolspullen at 13, so 49 pages together. Both windows run 31 August to 6 September.
One thing to flag first. The foot of the main cover prints 31 augustus t/m 6 augustus 2026, with the closing month written as August. The school special from the same week prints 31 augustus t/m 6 september 2026, and folderz also carries 6 September, so the line on the main cover is a misprint and 6 September is the date that holds.
The main cover leads on alle bedtextiel 30% korting, described as diverse maten en dessins, with a smaller line beneath: M.u.v. nijntje en babybedtextiel, meaning the Miffy range and baby bedding are excluded. That exclusion is the one most relevant to families with small children, and it is the smallest type on the cover. To judge whether the offer is worth it, work from your own size: take HEMA's price for that size, multiply by 0,7, and set the result against what replacing your current set would otherwise cost. Only then does the 30% mean anything.
- Two books merged: a 36-page main folder and a 13-page school special, 49 pages in total, both 31/08-06/09.
- The main cover misprints the end date as 6 augustus 2026; the school special and folderz both give 6 september.
- All bed textiles at 30% off, with cover small print excluding nijntje and baby bedding.
- The sum: HEMA's price for your size multiplied by 0,7, set against the cost of replacing your current set.
- The school special is led by HEMA's own lunchbox and drinking-bottle range.
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