Dirk 26/08-01/09

This Dirk issue is week 35 of 2026, 32 pages, with vanaf WO 26 augustus printed down the left of the cover.

There is a single cover offer and the numbers are clear enough. Calvé peanut butter, regulier or met stukjes pinda, in an XXL one-kilo jar at 3,99 euro, marked elders 7.19 - 7.29 and OP=OP, while stocks last. Per 100 grams that compares easily: 3,99 a kilo is 0,399 per 100 grams, against 0,719 to 0,729 for the 7,19 to 7,29 range. Peanut butter keeps a long time once opened, so the question this offer really poses is not whether to buy but how long a kilo lasts in your house. If you finish it, this is close to half price. If you do not, you have bought half a jar and a date to throw the rest away by.

The yellow banner across the bottom of the cover rewards reading word for word. The large type says Niemand is goedkoper dan Dirk met budgetboodschappen, nobody is cheaper than Dirk on budget groceries. The smaller line directly beneath says Dirk is mede de goedkoopste met budgetboodschappen, and mede means jointly, so that second line claims Dirk is among the cheapest rather than cheaper than everyone. The source is printed in the corner either way: Consumentengids juli 2026, and the Consumentenbond LAAGSTE PRIJS mark is stamped JUL 2026. Both sentences sit on the same cover, and reading the small type before the large type is the only way to read a banner like this.

• Validity: folderz gives 26/08–01/09; the cover prints the start, vanaf WO 26 augustus, week 35 of 2026; 32 pages.
• Cover: Calvé peanut butter regulier or met stukjes pinda, XXL one-kilo jar at 3,99 euro, marked elders 7.19–7.29.
• OP=OP: while stocks last, with no restocking.
• Unit conversion: 3,99 a kilo is 0,399 per 100 grams, against 0,719 to 0,729 for the quoted elsewhere range.
• The banner's large type reads nobody is cheaper than Dirk; the small line beneath reads Dirk is mede de goedkoopste, among the cheapest.
• Source: Consumentengids juli 2026, with the Consumentenbond mark stamped JUL 2026.