Etos 31/08-06/09

This Etos issue is called WAUW! DEALS and the cover prints its own window, Monday 31 August to Sunday 6 September 2026, across 71 pages. None of the three cover promotions is a straight price cut; each is a different way of arriving at a price, and understanding the arithmetic matters more than the percentage.

The first is 1+2 gratis on L'Oreal Elvive shampoo and conditioner, marked 66 percent off, with Color Vive shampoo 250 ml as the worked example: three items struck through at 21,87 euro and 7,29 euro to pay, so three bottles for the price of one and 2,43 euro each. The same panel carries a line of small print saying the promotional price varies by product. The step worth taking is therefore to divide the shelf price of the particular bottle you want by three, because that, not the 2,43 on the cover, is your own per-item cost. The promotion excludes Ultimate Glycolic Gloss, Fiber Booster, Bond Repair and the mini sizes.

The second is 20 percent off La Roche-Posay, Vichy and CeraVe, illustrated with La Roche-Posay Cicaplast Balsem B5+ for sensitive skin 40 ml going from 13,25 to 10,60 euro per item, again excluding minis. The third covers NIVEA deodorant in 50 and 150 ml and shower products in 250 ml at four for 10,00 euro against a struck range of 15,96 to 29,56 euro, labelled both 1+1 gratis and 50 percent off, excluding Derma Clinical.

• The sum: divide the shelf price of the bottle you actually want by three to get your real per-item cost under 1+2 gratis; the 2,43 euro on the cover applies to Color Vive 250 ml alone
• Window and size: 31 August to 6 September 2026, 71 pages, cover title WAUW! DEALS
• What each promotion excludes: Elvive excludes Ultimate Glycolic Gloss, Fiber Booster, Bond Repair and minis; the three dermo brands exclude minis; NIVEA excludes Derma Clinical
• Who gains and what to do next: people already using these brands who will get through three bottles; if you only want to try one, 1+2 gratis costs more than buying singly. Check your own variant's shelf price before you commit

Hokimi field note: almost every x stuks price in a Dutch flyer carries a line saying the promotional price varies by product, which means two items in the same promotion do not cost the same. Getting into the habit of dividing once is worth more than memorising the cover figure.