Action's week 38 flyer, 16 to 22 September: 34 pages that only start next Wednesday

Action's week 38 flyer is already online: 34 pages, valid from 16 to 22 September 2026, which across seven days is 4.9 pages a day. Today is 10 September, so this edition only starts next Wednesday, while the same chain's week 37 flyer, running 9 to 15 September, is live right now.

With both visible at once there is a sum you can run yourself: take the price of the thing you want this week and subtract the price of the same thing in the week 38 flyer. A positive difference means buy now; a negative one is exactly what waiting six days is worth. Action's flyer week starts on Wednesday rather than Monday, so lining it up against supermarket flyers that begin on Monday leaves a two-day offset, and in those two days you are reading two different price lists.

Hokimi field note: 34 pages is a normal thickness for Action, but the thicker a flyer is, the more likely the time spent reading it outruns the money it saves. Jump by category rather than starting at page one.

Retailer

Action, week 38 edition

Valid

Seven days counted from that Wednesday to the following Sunday

Pages

34, averaging 4.9 a day