Dirk 16/09-22/09

You push the trolley in on Wednesday and TOT 64% KORTING is the first thing on the cover. This 36-page Dirk flyer is called CENTEN SENSATIE, the header states that every offer runs from Wednesday 16 to Tuesday 22 September, and the cover also promises 100 ACTIES ONDER DE EURO, a hundred lines below one euro.

The catch is that the 64 per cent is not everyone's figure. Many lines print the former price as a range rather than one number: Campina Langlekker long-life milk, semi-skimmed or full, in a one-litre carton is 0,79 euro against a former 1,68 to 2,19 euro; Robijn laundry capsules in a pack of 15 or a bottle good for 24 washes is 3,99 euro against 8,59 to 13,75 euro; Coca-Cola, Fanta, Sprite or Royal Club in a one-litre bottle is 1,29 euro against 1,99 to 2,39 euro. The sum is one minus the offer price divided by what your own variant used to cost. Feed in the dearest variant and the milk lands on exactly 64 per cent and the laundry on exactly 71, the ceilings printed on the page; feed in the cheapest and the milk is 53 per cent and the laundry 54.

The three items highlighted on the page answer three different shopping moments:

• Haribo Snoep at € 0,89: this line belongs to the hundred offers under one euro on the cover. With children at home, or a birthday to fill party bags for, holding the unit price under a euro saves more thought than comparing brands. The card names only the range, so which pack sizes carry this price is something to read off the shelf label.
• Esjaerg Vodka 1 L at € 14,99: a litre bottle converts straight into a price per litre, and to line it up against the usual 70 cl bottles you divide their price by 0,7. For a household that keeps a single bottle for visitors, the larger format usually wins. The page carries the NIX18 mark: alcohol is sold to over-18s only.
• Bertolli pastasaus 670 gram at € 1,59, 55% KORTING: the same line states that all varieties, in a 460 g pouch or a 670 g jar, share this price, down from 3,59 euro. Since both sizes cost the same, choosing the 670 g jar means about 46 per cent more sauce for the same money. The line is marked OP=OP, gone when sold out, so go early for a particular flavour.

Retailer

Dirk

Valid

16/09/2026 to 22/09/2026

Pages

36 pages

A few other lines are worth reading closely. Nalys Soft two-ply toilet paper in a 32-roll giga pack is 8,99 euro, with elders 23,96 beside it, meaning a price elsewhere rather than this chain's own earlier one. A crate of Heineken or Amstel, 24 bottles of 30 cl, is 14,21 euro against 18,95, which is exactly 25 per cent. Simon Lévelt coffee beans, 500 gram, are 8,99 euro against 12,29.

Worth noting: the flyer says nothing about how much each branch holds, and several lines carry OP=OP. Before you set off, write down the former price of the variants you actually buy, run each through the sum above, and you will know what this week is really worth to your own basket.