Purple ube cold foam floats above green matcha and starts a question; a fruit brioche turns strawberry, blueberry, cream cheese and basil into lunch.

What you need to know

Bagels & Beans serves Zomer FOMO at all Dutch branches from 1 June to 13 September. The iced matcha is €5.95 and Brioche Zomerfruit €8.25; ask about today’s stock before choosing one item or sharing both.

  • Ube, a purple yam familiar across Asian desserts, gives coconut matcha a mild vanilla sweetness, softens the green tea edge and creates the unmistakable purple layer.
  • The brioche tells a different story: cream cheese carries strawberry and blueberry, balsamic cream adds tartness and basil gives a savoury turn.
  • Each branch gives away 20 FOMO drinks daily through an in-store QR draw and includes an Oatly grand-prize entry; a win is not guaranteed, so check ingredients and allergens first.

Hokimi field note: Two people can share one drink and one brioche; taste the purple-green layers before and after stirring to see how appearance and flavour change together.

Check before you go

Dates, availability and external conditions can change. Confirm the latest information with the official source.

Bagels & Beans FOMO: purple ube foam turns matcha into a summer conversation
This supporting visual comes from real media on this public item.

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